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Apple's Secret Plan For Mobile Advertising: A Big Change On Conventional Advertising System
Computer giant Apple has made some moves in the past several months (including development in the iphone apps market space) which includes a well-kept secret attention in mobile publicity. Apple filed a patent application a few months ago that came to the focus among the public. The contents of that patent application indicate a likely alteration in the way that Apple could cash in on its products-both hardware and software, the software of course is straightly associated with iphone applications which have become so popular nowadays. The details of the patent describe what Apple called 'enforcement routine' software which means that the company will integrate publicity into its hardware and software that customers simply can't skip over.
The patent also states the fact that customers would have to prove that they have either seen or listened to an advertisement before being able to get into the functionality features of the hardware. For example, customer could not use their iPod until they have watched the advertisement and then punched in a code to prove that the ads are watched in their whole.
The variety of hardware that Apple that is developing this software for ranges from the iPhone to the set top box television, Apple TV, to a notebook, the iPod touch and more. The catch is that consumers will need to endure a very savvy publicity plan that ensure they're paying attention. If not, the system can simply block the user from using the devices until compliance is met. The fact that Steve Jobs himself is noted in the Apple credits for the patent tells us that this program is not just the fantasy of an Apple engineer.
The implications of this form of bold advertising move could very well rock the industry as we see the technique of opening up the development of iphone 3g apps continue to fuel the amount of downloadable iphone apps; which in turn makes apple's mobile marketing products that much more desirable.
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